About us

I'm Arielle Spector, the founder behind Embroidari and Co! I was born in Tulsa, OK, and raised in University Park, TX, where I currently live with my husband, baby girl, and sweet dog. When I'm not stitching, I love to travel and challenge our dog in the agility ring — it’s one of our favorite ways to stay active.

Before launching this creative venture, I earned a clinical degree in Audiology and worked in ENT, providing hearing healthcare to patients across the lifespan. While motherhood shifted my path, my passion for making things by hand has always been part of who I am. I’ve been knitting since I was nine and have always loved arts, crafts, and the joy of adding a personal touch.

What started as a hobby quickly grew into a passion for all things embroidery. I love turning stitches into meaningful pieces — from fun designs for little ones to custom gifts for adults, each item is made with care and intention.

Thanks for being here — I can’t wait for you to be part of this journey!